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Countdown to Christmas at The Royals

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The magic of Christmas begins at The Royals, with plenty of FREE festive fun taking place here throughout November and December. Join us as we countdown to Christmas!


From the return of our Royals Reindeer to our beloved choir performances – and of course our sparkling selection of shops – there’s no better place to experience Christmas than at The Royals.


Our Yuletide celebrations begin on Tuesday 13th November, as the Royals Reindeer returns to the centre. Read on to unwrap all the Christmas treats we have in store for you for Christmas 2018!


Festive Fun Day – Saturday 17th November

In conjunction with Southend’s annual Big Switch On, we’ve got a whole day of family fun and activities lined up:


Little Royalty Christmas Club

We’re treating your little elves to FREE fun, games, arts and crafts, singing and face painting between 11am-4pm – the perfect way to get into the Christmas spirit!


Meet and greet our magical Polar Bear

Joining us from the North Pole, it’s your little one’s chance to come and meet our magical Polar Bear from 12pm-4pm.


Live music on the BBC Essex Stage

Just outside the centre in the Royal Square, the BBC Essex Stage is showcasing the best of local talent with live music, hosted by Ian Wyatt and Steve Scrutton from 12-8pm.


Tinkle on the street pianos

If the live music wasn’t enough, we’ll have two beautifully decorated pianos installed outside Debenhams, expertly painted by a local artist. Come and check them out if you fancy tinkling the ivories!


Random Acts of Kindness

Spreading the Christmas cheer will be two Royal Footmen, offering random acts of kindness throughout the day. Can you spot them around the shopping centre on the day?


The Big Switch On

Because it’s not really Christmas until the lights are on, don’t miss the spectacular Southend switch on in the High Street! This will be followed by music from Lauren Platt and colourful fireworks displays from 7.30pm.


Christmas carols throughout December

In December, we’re rocking around The Royals! A selection of local groups will be joining us to sing beautiful Christmas carols. After all, no Christmas is complete without a festive sing-a-long!


Here are the details of the groups getting involved and when they’ll be here:

  • Saturday, 1st December at 11.30am – Southend VOX
  • Sunday, 2nd December at 2pm – Sweet Charity
  • Saturday, 8th December at 1pm – The Show Choir
  • Saturday, 8th December at 2:30pm – Faces Theatre Arts & Workshop
  • Saturday, 15th December at 11am – LOMVC
  • Saturday, 15th December at 2:30pm – SODS
  • Saturday, 22nd December at 12:15pm – Players
  • Saturday, 22nd December at 2pm – Southend Boys and Girls Choir

Don’t forget to send your letter to Santa!

Need to get a note to Father Christmas before the big day? Once your little one has written their wish list, they can use our magical red post box to send their letter to Santa himself… but only if they’ve been good this year! To make sure your letter gets there, stamp and address your letter to:


Santa/Father Christmas

Santa's Grotto




Find our extra special post box in the centre - and don't forget to post your letter before Thursday 6th December!


Christmas shopping at The Royals

‘Tis the season to go shopping! So, get your loved ones’ wish lists ready for a shopping trip at The Royals. We’ve got late night shopping and FREE parking covered on selected dates in December – check out our Christmas calendar here for all the info. Our Secret Santa gift guide will inspire your shopping trip too - with many ideas £10 or under.


Don’t forget to treat yourself to a festive hot chocolate from one of our cafés after all that shopping!


Click & collect services available here

Don’t forget our shops have many click & collect services available – a real lifesaver this time of year! Boots, Debenhams, H&M, Hotter, The Fragrance Shop and TK Maxx all have dedicated click & collect areas, we have our new Doddle service located in Debenhams, and our Amazon Locker, Carter, is adjacent to the car park payment machines on the ground floor.



To celebrate the most wonderful time of the year, we are giving YOU the chance to WIN a Royals hamper worth OVER £1800! The hamper will be full of fantastic prizes from our shops. To enter, you’ll need to guess how many baubles are in the Royals Reindeer, which is proudly in position in the main atrium of the shopping centre. The winner will be announced after the competition closes at midnight on Sunday 16th December 2018.


To enter, click here and simply tell us how many baubles there are - good luck! 


See full terms and conditions for the competition here.


Be sure to visit our Facebook page and follow us on Twitter at @royalsshopping for all the latest festive updates. Merry Christmas, everyone!



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