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Light Up Christmas at The Royals

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Christmas is coming and we’ve got a ho-ho-whole lot of festive fun planned to keep your Christmas preparations joyous this season.


With our fantastic selection of shops, cafes and restaurants, together with our huge range of FREE festive-themed activities for your little ones, it’s snow wonder The Royals is the perfect place to prepare for a cracking Christmas.


We will be kicking off the season’s celebrations on Wednesday 15th November with the return of our much-loved Royals Reindeer. Come and see our spectacular, sparkling stag and remember to share your magical moments by posting your pictures online with the hashtag #RoyalsReindeer.


The Big Switch On

Saturday 18th November, 11am-8pm


Time to light up your Christmas spirit with Southend’s annual Big Switch On! Prepare to be dazzled by the colourful Christmas lights as they decorate the high street. From 2pm, there will be live music on the BBC Essex stage situated in the Royal Square, followed by a festive firework display along the seafront.


Between 11am-4pm, the Little Royalty entertainments team and Ryan the Lion will be spreading Christmas cheer with fun, games, singing and dancing. There’ll be plenty of Christmas magic in the air thanks to our wonderful magician, and of course FREE face painting.


So head to The Royals on Saturday 18th November for a merry time and some must-see surprises…


Polar Bear Meet and Greet, 12pm-4pm

This year, Ryan the Lion won’t be the only animal rocking around the Christmas Tree. We have an extra special guest coming to The Royals straight from the North Pole. Come and meet our jolly polar bear in front of the Royals Reindeer in the main atrium at regular intervals between 12pm-4pm.


Elf Yourself, 11am-4pm

Throughout the centre, we will have three Elf stations where you can ‘Elf Yourself’, thanks to Havens Hospice. Visit each station to transform into one of Santa’s Little Helpers by choosing your hat, bells and rosy cheeks, for the chance to win an opportunity to have your picture taken with Father Christmas in his sleigh.


Father Christmas Meet and Greet, 11am-4pm

Santa Claus is coming to town, and that town is Southend! On Saturday 18th, head to the Debenhams alcove on the ground floor to find Father Christmas on his Sleigh. Thanks to Havens Hospices and Thorpe Bay Rotary Club, your little ones will be able to meet Santa themselves and tell him what’s on their Christmas list this year.


Art Trail

Start your journey along this year’s festive art trail on the lower ground floor of The Royals where you will find an incredible piece of art and pick up the competition trail map. You can then head up the high street to discover more marvellous art with hidden clues woven into the work. Correctly identify the colour of the Elf in each piece for the chance to win a prize of £1000! The art will be in place from the 18th November until 20th December.



Late Night Shopping

With only seven weekends left, the countdown to Christmas is well underway. But there’s no rush for you to find the perfect presents and decorations to begin decking your halls with, thanks to our late-night shop opening times. Start stuffing your stockings early with our Black Friday and Cyber Monday deals and get any last-minute gifts the whole week before Christmas.


Late-Night Shopping Closing Times:

24th November – 8pm

25th November – 7pm

14th December – 8pm

18th – 20th December – 7pm

21st December – 8pm

22nd – 23rd – 7pm



And don’t forget…


No Christmas would be complete without singing your favourite carols. This year’s choir performances will take place on the 2nd, 9th, and 16th December.


Want to follow all the festive fun at The Royals? Stay up to date with all our events and latest offers on our Facebook page, or follow us on Twitter @Royalsshopping and Instagram @theroyalsshopping.

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